To understand if there are differences between genders regarding intimacy, sexual behaviour and sexual desire, and the reasons behind these differences.
This report is divided in to two parts.
The first part analyses anonymous and public data from women and men that play Desire (intimate mobile game for couples—Android and iOS application). The report analyses data from 253,205 users to demonstrate key insights such as which gender creates an account more often, the differences between the top 50 predefined dares by gender, the differences in public comments on the app and more.
The second part of the report consists of findings from 17 interviews conducted with professionals on human sexuality in six different countries and their personal point of view on the differences and similarities between genders on sexual desire and intimacy behaviour.
The outcome of the analysis is that sexual desires are very similar for both women and men with no significant differences.
However, there are evident differences between genders in regards to intimacy behaviour that arise from personal experience of culture, history, religion, schooling and sex education. All of these factors determine and dictate how people behave in their sexual and intimate life.
Finally, the analysis also shows that long standing stereotypes about men being more sexual and women more romantic are changing and that on an individual level, sexual desires, the desire to connect and have great sex with our partners, is universal and not limited to gender or culture.
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